Published/Hosted by: Springer
Print ISSN: 0923-0645
Online ISSN: 1573-059X
Country: United States
Impact Factor: 1.062 (2011)
About Journal
The focus of Marketing Letters is on empirical findings, methodological papers, and theoretical and conceptual insights across areas of research in marketing. Marketing Letters is required reading for anyone working in marketing science, consumer research, methodology, and marketing strategy and management.
The key subject areas and topics covered in Marketing Letters are: choice models, consumer behavior, consumer research, management science, market research, sales and advertising, marketing management, marketing research, marketing science, psychology, and statistics.
Submission Process
Submit manuscripts online at: http://www.editorialmanager.com/mark/
General Guidelines for Authors
Manuscripts should be submitted in Word with 11 or 12 point Times Roman font.
A title page only, which includes:
• The name(s) of the author(s)
• A concise and informative title
• The affiliation(s) and address (es) of the author(s)
• The e-mail address, telephone and fax numbers of the corresponding author
•Provide an abstract of 150 to 250 words. The abstract should not contain any undefined abbreviations or unspecified references.
• Provide 4 to 6 keywords which can be used for indexing purposes.
Tables should always be cited in text in consecutive numerical order.
References
Reference list entries should be alphabetized by the last names of the first author of each work. See examples:
Journal articles:
Harris, M., Karper, E., Stacks, G., Hoffman, D., DeNiro, R., Cruz, P., et al. (2001). Writing labs and the Hollywood connection. Journal of Film Writing, 44(3), 213–245.
Books:
Calfee, R. C., & Valencia, R. R. (1991). APA guide to preparing manuscripts for journal publication. Washington, DC: American Psychological Association.
Online documents:
Abou-Allaban, Y., Dell, M. L., Greenberg, W., Lomax, J., Peteet, J., Torres, M., & Cowell, V. (2006). Religious/spiritual commitments and psychiatric practice. Resource document. American Psychiatric Association. http://www.psych.org/edu/other_res/lib_archives/archives/200604.pdf. Accessed 25 June 2007.
For detailed guidelines, click here.
