Published/Hosted by: INFORMS
Print ISSN: 0732-2399
Online ISSN: 1526-548X
Country: United States
Impact Factor:
About Journal
Marketing Science focuses on articles that answer important research questions in marketing. Researchers employ a rigorous mathematical modeling approach aimed at improving the actions of marketing decision makers, offering a deeper understanding of marketing phenomena. Marketing Science articles report significant findings and methodological advances related to many marketing topics, including pricing, new products, channels, promotions, salesforce management, buyer behavior, product lines, forecasting, advertising, competitive strategy, services marketing, targetability, and segmentation.
Submission Process
Submit manuscripts online at: http://mc.manuscriptcentral.com/mksc
General Guidelines for Authors
- Papers should not exceed 40 pages, including all references, tables, graphs and appendices (except material intended for publication as an on-line supplement to the paper, which is not included in the 40 page total).
- Please place tables, figures, and footnotes either in the text or at the end of the manuscript and make sure they are appropriately referenced within the manuscript.
- Submissions may be uploaded to Manuscript Central in Microsoft Word (.doc), Latex or .pdf format.
- The title, abstract (approximately 100-200 words), and keywords are to appear on the first page of the submitted manuscript.
- The text is to start on the next page, should be double-spaced with 1-inch margins and be typed in a 12-point font.
- Provide bibliographic references in the text by last name and year of publication. Please use initials and last name of the authors in the reference list.
- Figures should be submitted in black and white. In some situations, an exception may be made for publication of color figures or artwork. The Editor-in-Chief must approve any color publication at a paper's acceptance, prior to publication. The author is responsible for color publication fees and must pay them prior to publication.
- It is important that your abstract not contain mathematical notation that may be difficult to properly present in Web browsers. The abstract is not only a part of the full article (print and online) but, more importantly, serves as the only free-for-all record of your paper. It is reused and remapped by a variety of online portals and metadata databases, some of which are text only. Please provide a text-only, or, if that is absolutely impossible, try to minimize the use of math symbols and please completely avoid accented variables.
