European Journal of Marketing

Published/Hosted by:  Emerald

ISSN: 0309-0566

Country: England
Impact Factor: 0.781 (2012)

Homepage: http://www.emeraldinsight.com/products/journals/journals.htm?id=ejm

About Journal

The explicit aim of the European Journal of Marketing EJM is the dissemination of insightful and original marketing knowledge. The journal welcomes novel and ground-breaking contributions from a wide range of research traditions within the broad domain of marketing, particularly encouraging innovative ideas in conceptual developments and research methodologies. The EJM is not preferentially disposed towards either empirical work or pure theory, nor towards one particular method or approach. Although the EJM will retain a European brand identity, it actively encourages global contributions, from scholars across the broad domain of marketing.

Submission Process

Submit manuscripts online at: http://mc.manuscriptcentral.com/ejm

General Guidelines for Authors

Normally manuscripts should not exceed 8,500 words, inclusive of references, tables and appendices. A title of not more than eight words should be provided. A brief autobiographical note should be supplied including:

• Full name
• Affiliation
• E-mail address
• Full international contact details
• Brief professional biography.

Note: This information should be provided on a separate sheet and authors should not be identified anywhere else in the article.

Authors must supply a structured abstract set out under 4-7 sub-headings:

1. Purpose (mandatory)
2. Design/methodology/approach (mandatory)
3. Findings (mandatory)
4. Research limitations/implications (if applicable)
5. Practical implications (if applicable)
6. Social implications (if applicable)
7. Originality/value (mandatory).

Abstract should be maximum 250 words in total. Please provide up to six keywords which encapsulate the principal topics of the paper. Categorize your paper under one of these classifications:

• Research paper
• Viewpoint
• Technical paper
• Conceptual paper
• Case study
• Literature review
• General review.

Tables should be typed and included as part of the manuscript. They should not be submitted as graphic elements. Supply succinct and clear captions for all tables, figures and plates. Ensure that any superscripts or asterisks are shown next to the relevant items and have corresponding explanations displayed as footnotes to the table, figure or plate.

References

The journal follows the Harvard style in referencing. See examples:

Books

Harrow, R. (2005), No Place to Hide, Simon & Schuster, New York, NY.

Book Chapters

Calabrese, F.A. (2005), "The early pathways: theory to practice – a continuum", in Stankosky, M. (Ed.), Creating the Discipline of Knowledge Management, Elsevier, New York, NY, pp. 15-20.

Journals

Capizzi, M.T. and Ferguson, R. (2005), "Loyalty trends for the twenty-first century", Journal of Consumer Marketing, Vol. 22 No. 2, pp. 72-80.

Published Conference Proceedings

Jakkilinki, R., Georgievski, M. and Sharda, N. (2007), "Connecting destinations with an ontology-based e-tourism planner", in Information and communication technologies in tourism 2007 proceedings of the international conference in Ljubljana, Slovenia, 2007, Springer-Verlag, Vienna, pp. 12-32.

For detailed guidelines, click here.