Published/Hosted by: WARC
ISSN: 0265-0487
Country: England
About Journal
The International Journal of Advertising (IJA) publishes original contributions on all aspects of marketing communications from the academic, practitioner and public policy perspectives. It includes: advertising and media, direct marketing, sales promotions, sponsorship, public relations and integrated marketing communications (IMC).
Submission Process
Submit manuscripts online at http://www.editorialmanager.com/i-j-a/
General Guidelines for Authors
Articles accepted to the journal are generally of between 4,000 and 6,000 words in length, excluding illustrations, tables and bibliography, but shorter articles will be considered. The entire manuscript, including reference list and figure captions, should be presented as A4 double-spaced typescript. All pages must be numbered consecutively. Provide all the details like: a full title; an abstract not exceeding 150 words; contact details of the corresponding author and, where relevant, co-authors; and finally the relevant classification(s) of your paper.
Please attach a fully blinded version of your paper as a "Manuscript". If you wish to send in a covering letter, title page or author biography, you may do so as a "Covering Letter". Once you have done this you can then assign a description to each element, such as "Biography". You can submit figures as a separate document or within the text of the manuscript, but please ensure that all figures and pictures are in an editable format (i.e. not a .jpg). Tables must be referred to in text. They should supplement rather than duplicate text data.
References
If an author is cited in text a date should follow in brackets, with the full details given in a reference list in alphabetical order at the end of the text. Multiple entries by one author or a set of authors in the same year should be postscript a, b (1981a, 1981b, 1981c), etc. The list of references should follow the conventions illustrated by the following examples:
Journal articles
Jones, J. & Zufryden, F. (1981) ‘Relating deal purchases and consumer characteristics to repeat purchase probability’, Journal of the Market Research Society, 23(1), pp. 84–99.
Books
Fulop, C. (1981) Advertising, Competition and Consumer Behaviour. London: Holt, Rinehart and Winston.
Articles in books
Plummet, J. (1978) ‘A theoretical view of advertising communication’, in Marketing Management and Administrative Action, (Ed.) Britt, S. & Boyd, H. 4th edition, pp. 376–382. New York: McGraw-Hill.
