Published/Hosted by: American Marketing Association
Print ISSN: 0743-9156
Online ISSN: 1547-7207
Country: United States
Frequency: Semiannual
Impact Factor:
Homepage: Journal of Public Policy & Marketing
About Journal
Journal of Public Policy & Marketing (JPP&M) serves a growing interest group and illustrates the contribution that marketing plays in the legal and regulatory venue. Published every six months, JPP&M’s peer-reviewed articles help marketing professionals, professors, and students keep abreast of the latest government regulations and legal standards regarding marketing practices. Every article, written by scholars from fields such as economics, consumer affairs, government, marketing, and public policy, contains new perspectives, empirical results, and research methods. JPP&M also seeks to publish careful analyses of how well consumers’ needs are being met as they strive to improve the quality of their lives and make efficient choices against a backdrop of sophisticated and innovative marketing activity.
Submission Process
General Guidelines for Authors
File Types: Word (except Word 2007), RTF, or PDF.
Font: 12 point, Times New Roman
Text: Double-spaced, left-justified
Page Layout: 1-inch margins on all sides with page numbers in the upper right corner and no header/footer
Page Maximum: 50 pages, properly formatted and inclusive of title, abstract (175 words), keywords (4-5), text, references, tables, figures, and appendixes
Each submission should be broken into two separate files: (1) Title Page and (2) Main Document. Identifying information should not appear anywhere within the main document file.
FILE 1: Title Page
Title,
author(s) name, title, institution, address, telephone number, and e-mail address
author(s) note
acknowledgment
financial disclosure, if applicable
FILE 2: Main Document
Page 1:
title
abstract
keywords
Page 2 and on, with each new element beginning on its own page:
main text
references
endnotes
tables
figures
appendixes
Tables
Tables should not appear within the text but at the end of the document. Each table should be numbered consecutively and submitted on a separate page. Please indicate appropriate table placement in the text (“Insert Table 1 about here”). Tables must be numbered in the order in which they are to appear.
References
Periodicals
Wensley, Robin (1981), "Strategic Marketing: Betas, Boxes, or Basics," Journal of Marketing, 45 (Summer), 173–82.
Books
Donnelly, James H. and William R. George (1981), Marketing of Services. Chicago: American Marketing Association.
For detailed guidelines, click here.
