Published/Hosted by: University of Chicago Press
Print ISSN: 0093-5301
Online ISSN: 1537-5277
Country: United States
Homepage: http://jcr.wisc.edu/
About Journal
Founded in 1974, the Journal of Consumer Research publishes scholarly research that describes and explains consumer behavior. Empirical, theoretical, and methodological articles spanning fields such as psychology, marketing, sociology, economics, communications, and anthropology are featured in this interdisciplinary journal. The primary thrust of JCR is academic, rather than managerial, with topics ranging from micro-level processes (such as brand choice) to more macro-level issues (such as the development of materialistic values).
Submission Process
Submit your article at: https://www.jcr-admin.org/add_manuscript.php
General Guidelines for Authors
Everything (except tables and figures) is double spaced in Times Roman 12 point font, with one-inch margins on letter-sized paper (no compressed text). This means interviews and quotes as well (everything is double spaced). Your manuscript must be in Microsoft Word (.doc) or Rich Text (.rtf) format. Nothing is underlined.
The title page (page 1) should contain your concise manuscript title, author names, and author note (including author email addresses, affiliations, and acknowledgments). Page 2 should contain your abstract (150 words only), and the text should begin on page 3. This is different from the instructions in the style sheet for accepted papers.
Before submitting your manuscript, please make sure that you have written an excellent abstract that provides a concise summary of your work. An interesting abstract will make the reviewers eager to read your paper! An abstract should contain the following:
Motivation/Problem (what gap will your research fill?)
Approach/Methods
Results (or expected results)
Implications/Conclusions
Use keywords in your abstract (very important for indexing and abstracting purposes). Do not include citations, tables, figures, or any information that is not actually in your manuscript. Use fewer than 150 words.
References
See examples:
Periodicals
McCracken, Grant (1986), "Culture and Consumption: A Theoretical Account of the Structure and Movement of the Cultural Meaning of Consumer Goods," Journal of Consumer Research, 13 (June), 71–84.
Books
Lincoln, Yvonna S. and Egon G. Guba (1985), Naturalistic Inquiry, Beverly Hills, CA: Sage.
Websites
Doe, John R. and Mary Smith (2000), "Learning from the Web," http://www.learning.org/now/.
For detailed guidelines, click here.
