Journal of Advertising

Published/Hosted by:  Taylor and Francis

ISSN: 0091-3367

Country: United States
Impact Factor: 1.016 (2012)

Homepage: http://www.tandfonline.com/toc/ujoa20/current

About Journal
The Journal of Advertising (JA) is the premier journal devoted to the development of advertising theory and its relationship to practice. The major purpose of the Journal is to provide a public forum where ideas about advertising can be expressed. All papers published in the Journal go through a rigorous, double-blind, peer review process. All research related to the various types of advertising will be considered for publication. This includes advertising effectiveness, advertising ethics, global advertising issues, and methodological issues. In addition, papers that examine the economic, political, social, and environmental aspects of advertising are welcome. Queries regarding the appropriateness of a topic and its fit with the scope of the Journal may be sent to the Editor by e-mail prior to submission of a manuscript.

Submission Process

Send manuscripts to: joa@memphis.edu

                    

General Guidelines for Authors

Manuscript must be submitted in Microsoft Word. Order of Inclusion is as follows:

A.            Front Matter

First Page:  Title of paper, name and position of author(s), and each author(s') complete contact information (complete postal address, phone number, fax number, and e-mail address).  Manuscripts received without complete contact information for each author will be desk rejected.

Second Page:  Provide the following information for each author:  name, highest degree held and awarding school, current title or position, current organization or institution, and e-mail address.  Example:  Les Carlson (Ph.D., University of Nebraska), Professor of Marketing, College of Commerce & Industry, Clemson University, carlsol@clemson.edu.   If you have any acknowledgements of assistance, please place these on the second page under the author(s’) information.  Per the request of the American Academy of Advertising Publications' Committee, please disclose all sources of funding for the present manuscript.

Third Page:  Title of paper without names of the author(s) and a brief abstract of no more than 100 words summarizing the article.  Make sure the abstract walks the reader through major aspects of the article.  Begin page numbering on this page, placing the numbers at the bottom center.  This page will be Page 1.

B.            Body of Text

Text begins on the fourth page (page 2 on the numbered pages).  The title of the paper should not appear again at the top of this page.  First-level headings (major headings) should be centered, second-level headings are to be flush left, and third-level headings are to be indented, followed by a period. The related copy begins immediately thereafter.  Headings should be a boldface type in upper/lower case.  Font for the entire manuscript should be 12 point Times Roman or the equivalent.

Do not begin with the heading "Introduction."  Of course, the first several paragraphs will be the introduction, but do not label it as such.

Manuscripts should not normally exceed 30 pages, DOUBLE-SPACED including all appendices, tables, figures, and references. 

C.            Tables and Figures

Each table or figure should be placed on a separate page and numbered consecutively beginning with Table 1 and Figure 1.  A table or figure should not be included unless it is referenced in the text of the article.  In the paper, tables come first followed by figures.  Placement in the text should be indicated as follows:

              Place Table 2 about here        

References

A listing of references in alphabetical order should appear at the end of the manuscript (starting on a separate page), listed by the first author (last name/first name/middle initial), all other authors (first name/middle initial/last name), and then year of publication.  Complete names, not initials, of each author are to be cited. Example: list Cravens, David W. not Cravens, D.W. Articles by the same author(s) with the same publication year should be distinguished by a lower-case letter after the date. Example: 1992a and 1992b. For authors cited more than once, substitute six hyphens (dashes) for each repeated name in the reference list. Generally, within a series of articles by the same first author, list any single-author papers first (ascending date order) followed by any two-authors (also in ascending date order), then papers by three authors, four authors, etc. Examples:

Churchill, Gilbert A., Jr. (1996), “Better Measurement Practices Are Critical to Better

Understanding of Sales Management Issues,” Journal of Personal Selling & Sales

Management, 12 (Spring), 73-80

____ , Neil M. Ford, Steven W. Hartley, and Orville C. Walker, Jr. (1985), “The Determinants of Salesperson Performance: A Meta-Analysis,” Journal of Marketing Research, 22 (May), 103-18.

Rackham, Neil, and John DeVincintis (1999), Rethinking the Sales Force: Redefining Selling to Create and Capture Customer Value, 1st ed., New York: McGraw Hill.

Walker, Orville C., Jr. (1979), “Where Do We Go from Here? Selected Conceptual and

Empirical Issues Concerning the Motivation and Performance of the Industrial Salesforce,” in Critical Issues in Sales Management: State-of-the-Art and Future Research Needs, Gerald Albaum and Gilbert A. Churchill, Jr., eds., Eugene, OR: College of Business Administration/University of Oregon, 10-75.

For detailed guidelines, click here.