Published/Hosted by: Taylor & Francis, Inc
Print ISSN: 1051-712X.
Online ISSN: 1547-0628
Country: United States
About Journal
The Journal of Business-to-Business Marketing encourages diversity in approaches to business marketing theory development, research methods, and managerial problem solving. An editorial board comprised of outstanding, internationally recognized scholars and practitioners ensures that the journal maintains impeccable standards of relevance and rigorous scholarship.
Some of the main topical areas covered by the journal are business buyer relationship management, business buying behavior, business buyer-seller dyad, organizational networks and alliances, industrial segmentation, business marketing strategy, fostering ethical business marketing practices, legal issues/government regulation and traditional business marketing mix areas such as industrial products/business services, managing innovations, business brands, packaging, pricing (negotiations, bidding), industrial distribution-logistics and supply chain management, promotion (personal selling and sales management, trade shows, direct marketing methods, sales promotions and all forms of industrial advertising), and the impact of Internet practices on all areas of business marketing.
Submission Process
Send your paper as a MS Word attachment to: david_lichtenthal@baruch.cuny.edu
General Guidelines for Authors
Each manuscript must be accompanied by a statement that it has not been published elsewhere and that it has not been submitted simultaneously for publication elsewhere. Authors are responsible for obtaining permission to reproduce copyrighted material from other sources and are required to sign an agreement for the transfer of copyright to the publisher. All accepted manuscripts, artwork, and photographs become the property of the publisher.
Manuscript may be 25–55 typed pages, including abstract, visuals, references, and practitioners’ summary. Your manuscript should be double-spaced, using 12 point font. Lengthier manuscripts may be considered, but only at the discretion of the editor. The abstract should precede the text on a separate piece of paper. The entire manuscript, including abstract, quotations, tables, and references, must be double-spaced.
Tables and figures (illustrations) should not be embedded in the text, but should be included as separate sheets or files. A short descriptive title should appear above each table with a clear legend and any footnotes suitably identified below.
References:
References, citations, and general style of manuscripts should be prepared in accordance with The Chicago Manual of Style, 15th edition. Cite in the text by author and date (Smith 1983) and include an alphabetical list at the end of the article.
For detailed guidelines, click here.
