Published/Hosted by: World Advertising Research Center (WARC Ltd.)
Print ISSN: 0021-8499
Online ISSN: 1740-1909
Country: United States
Frequency: Quarterly
About Journal
The mission of the Journal of Advertising Research (JAR) is to act as the research and development vehicle for professionals in all areas of marketing including media, research, advertising and communications. The JAR provides a forum for sharing findings, applications, new technologies and methodologies, and avenues of solution. Its primary audience is the practitioner at all levels of practice.
Submission Process
Submit manuscripts online at: http://www.editorialmanager.com/jar/
General Guidelines for Authors
Any JAR manuscript is judged on the depth and scope of the ideas and their contribution to the field. However, it also is extremely important that the paper be readable, have clarity, and can be understood by readers with varied backgrounds. The following guidelines should be followed:
• Short, impactful titles attract the attention of more readers. A combination of a title and a subtitle ideally will summarize and advertise the importance of the content that appears below.
• Write in an interesting, readable manner. For instance: Short simple sentences and paragraphs, clear logical flow, and ample use of subheadings reduce the reader’s workload and improve readability. It is imperative that authors use the passive voice as rarely as possible and, likewise, be sparing (or even avoid) first-person narrative.
• The JAR assumes that its readers keep abreast of major advertising trends and events; background and literature reviews (if included) should be short and focused. Authors will be asked to shorten long and over-inclusive background reviews during the review process.
• Try to avoid using technical terms where possible and, if unavoidable, provide definitions. The JAR is written and edited to be read, not deciphered. It is important that the findings and the authors’ interpretations of those findings be distinguishable as with the use of separate Results and Discussions sections.
• A concise “Conclusions” section and actionable “Implications” section will make any paper more memorable.
Editorial Review: Author information should be included in a cover letter, including any acknowledgment of financial or technical assistance. However, the authors’ names should NOT appear on the title page or text of a manuscript as papers are subjected to
double-blind review. If a submission passes the desk-reject stage, manuscripts are passed on to three reviewers (normally including at least one academic or one practitioner).
Abstracts: Each paper should be summarized by an abstract of 100 or less words and should enable any reader of the JAR to know what it is about.
Tables and Figures: Tables and figures should have titles and be numbered consecutively. Given the use of electronic review processes, please include tables, figures and any artwork in the main body of the text, as this will make it easier for reviewers to read your manuscript.
References: Do not use footnotes. All references should be included and listed alphabetically by first author’s last name at the end of the paper in the reference section. Here are some examples of specific kinds of references and please check a recent issue of JAR for more:
PHELPS, J. E., R. LEWIS, L. MOBILIO, D. PERRY, and N. RAMAN. “Viral Marketing or Electronic Word-of-Mouth Advertising: Examining Consumer Responses and Motivations to Pass Along Email.” Journal of Advertising Research 44, 4 (2004): 333–48.
HAIR, J. F., W. C. BLACK, B. J. BABIN, R. E. ANDERSON, and R. L. TATHAM. Multivariate Data Analysis, 6th ed. Upper Saddle River, NJ: Prentice Hall, 2006.
HETTER, C. “Implications of New Interactive Technologies for Conceptualizing Communication.” In Media Use in the Information Age: Emerging Patterns of Adoption and Computer Use, J. L. Salvaggio and J. Bryant, eds. Hillsdale, NJ: Lawrence Erlbaum Associates, 1989.
UCHTER, L. “Ipsos: Social Networking Becoming Dominant Web Activity Worldwide.” Media Post, July 6, 2007: [URL:http://publications.mediapost.com/index.cfm?fuseaction=Articles.san%26;s=63603&Nid=32046&p=204029], accessed on July 6, 2007.
In making references to such sources in the text, use authors’ last names and date only in parentheses.
For detailed guidelines, click here.
