Published/Hosted by: World Advertising Research Center (WARC Ltd.)
ISSN: 1470-7853
Country: United States
About Journal
The International Journal of Market Research is the essential professional aid for users and providers of market research. The journal publishes cutting-edge articles across the entire spectrum of marketing and social research:
New quantitative and qualitative techniques – from sampling to semiotics.
Advances in research applications including research into brands, advertising and product development.
Specialist fields such as pharmaceutical research.
Applying new research findings.
Submission Process
Submit manuscripts online at www.editorialmanager.com/i-j-m-r
General Guidelines for Authors
- Papers should be written in clear English and should not include any jargon that is not adequately explained.
- Papers do not have to include a comprehensive literature review just for the sake of it. The only references that are required are those to relevant papers. In particular avoid referring to papers that you have not read.
- Use examples or analogies to make your meaning clear.
- If you have to use mathematical expressions, keep them simple. Anything that is at all complex should be placed in an appendix. Even then, avoid excessive subscripts and other complexities.
- Avoid using too many unfamiliar words. Give definitions for any that you have to use.
- Do not allow too many words to come between the subject and the verb in a entence.
- Place new and unfamiliar information at the end of sentences, not at the beginning.
- Use words or phrases from the preceding sentence to link the two together. Place these at the beginning of the sentence.
- Tables & figures should be supplied on separate pages and at the end of the main text, not embedded within the text.
References
All references to books, monographic articles and statistical sources should be identified at the appropriate point in the text by the last name of author, year of publication and pagination where appropriate, all within parentheses: (Smith 1974). Where a number of authors are cited in the same place, they should appear in the text in date order, oldest first, thus: (Smith 1974; Johns 1980; Peters 1999).
References should be listed at the end of the article in alphabetical order as follows:
Butler, D.E. & Stokes, D. (1969), Political Changes in Britain. London: Macmillan. Dixon, L.C.W. (1971) A dynamic trend analysis of the opinion polls predicted the correct result. International Journal of Market Research, 13, 1, pp. 21–24.
